FAQ's

The food pick-up/collection service can be activated in the section Facilities → Services & Opening Hours → Pick-up.

The restaurant online ordering system allows them to receive online orders directly from their customers via their restaurant website, Facebook page or a mobile app.

In less than 10 minutes, a restaurant account owner can go through all the settings, publish the order widget on their website, and start accepting orders.

The restaurant can accept table reservations by enabling the restaurant account settings.

There are two cases in which grocery customers place a scheduled order ("order for later"):

1. The restaurant is open at the time of ordering.

Let's assume a food customer wants to pre-order a food delivery so that they can place a scheduled order ("order for later") at 7:00 pm when the restaurant is still open.

In this case, the order is immediately forwarded to the order-taking app. The restaurant also receives a clear indication that the date and time of fulfillment are in the future.

Predictability and good planning are key to a successful restaurant. Restaurant managers now have a new feature in the system that helps them better organize pickup and delivery services according to the restaurant's kitchen capacity or driver availability – Scheduled Orders.

Where can I find this function?

In the admin panel, go to Setup -> Services & Opening Hours -> Scheduled Orders.

How does it work?

This function allows a restaurant to:

Set the minimum advance notice time for pickup and delivery services in minutes, hours, or days. The maximum advance notice time can be set up to 30 days.

To edit the delivery areas and manage the delivery zone map, proceed as follows:

Go to Admin -> Setup -> Services & Opening Hours -> Delivery.

Add and edit delivery zones on the right-hand side.

To add a delivery zone, click on "Add another zone?". Delivery zones can be circles or polygons – the restaurant can draw the zone itself.

To edit an existing zone, click the downward-pointing arrow next to the zone name.

Whether for a public holiday or a sudden change to a restaurant's regular menu, service can be temporarily suspended via the relevant section in the "Opening Hours" tab.

Go to Admin -> Services and Opening Hours -> Opening Hours -> Exceptions.

Create a dashboard for restaurants (chains) with multiple locations.

For restaurants with multiple locations, click the additional option arrow next to the restaurant name in the restaurant admin area to activate the multi-location dashboard.

There are 4 restaurant sales channels through which the restaurant can publish its menu and through which food customers can place orders.

1. The restaurant's website

This is the most important channel for receiving online orders. The website generates the majority of orders across all channels, so it's crucial to have a great, sales-optimized website.

This means, among other things, that the "View menu and order" button is placed in a visible position (homepage and relevant web pages), contact information is readily available, relevant online platforms link to the website (e.g., Yelp, Facebook), optimal quality and quantity of food images, etc.

This allows the restaurant to publish the ordering widget on a website.

2. The restaurant's Facebook page

The "Shop Now/Start Order" button, which leads to the restaurant's menu, expands the options for food customers to reach the restaurant and place an order.

Furthermore, Facebook is a popular social media channel through which the restaurant can draw attention to its menu and special offers.

This allows the restaurant to publish the ordering widget on its Facebook page.

3. Shared mobile app/restaurant marketplace (FoodBooking)

This is an ordering app where restaurants are listed in a database of food customers who search for places to order from based on their proximity to the restaurant. Any restaurant can apply to be added to the app, but there are some publication criteria that must be met to be accepted and listed, such as:

Publication of the order button on the restaurant's website

Have the menu inserted into the platform

A good internet connection (>90%) is required for the app to accept restaurant orders.

Here are the steps the restaurant must take to get published.

4. Branded mobile app

The restaurant can also have a unique mobile app that offers customers a personalized ordering experience. The app is optimized for ordering and includes the restaurant's logo, background, and slogan.

Follow these instructions to gain access to a branded mobile app for the restaurant.

Here is a video showing how the restaurant can set up the "Shop Now/Start Order" button to enable Facebook orders on its page.

These are the step-by-step instructions:

Go to Admin Panel -> Setup -> Publishing -> Facebook and click "Next".

FoodBooking is a separate, shared restaurant ordering app that allows restaurants to advertise themselves to attract orders from customers who have installed this app.

FoodBooking's "club" concept is based on an app that is supposedly downloaded and used by food customers from various sources who simply want to order food and may know nothing about how these processes actually work behind the scenes. This restaurant ordering platform is not brandable or exclusive to any one restaurant.

In short, FoodBooking's mobile restaurant ordering app lists restaurants based on the user's location: The system identifies the customer's location and displays available restaurants within a 10 km radius. For example, if a restaurant has a delivery area of 9 miles (approximately 15 km), any customer within that range, e.g., 7 miles (approximately 12 km), will see the restaurant listed in the app.

Applications are reviewed manually, and only those that are willing to be listed on Foodbooking are approved.

Publication criteria for the FoodBooking restaurant ordering app

Here's how a restaurant can request to be listed in the FoodBooking app:

Go to the restaurant admin area -> Setup -> Publishing -> Shared mobile app.

After the application, the restaurant is marked as "under review" until a specialist can determine whether it meets all the requirements for publication.

In order for a restaurant to accept orders, it must first have a special tablet or smartphone on which the order-taking app is installed. The app should be open continuously during the restaurant's opening hours.

To install the app, go to Setup -> Menu > Setup & Receive Orders -> Receive Orders and click "Next". Select the device type, enter the phone number/email address used on the tablet, and begin the app installation.

To publish the "Show menu and order" button on the restaurant's legacy WordPress website, the system provides an HTML code.

When this is added to the website, the "See MENU & Order" button will appear, enabling WordPress ordering. This is accessible in the admin panel under "Publishing" -> "Legacy Website".

To generate the HTML code for the "View Menu & Order" button, go to the Setup-> Publishing-> Legacy Website section in the web admin area and click "Yes" as follows.

The sales-optimized website was created for a single purpose: to help the restaurant with online sales. The design and search engine optimization (SEO) were initially conceived with this goal in mind.

Within the system, the restaurant can instantly create a mobile-friendly website that is highly optimized for sales and search engines. If the restaurant doesn't have a domain name for its website, one can be registered through this service.

Here is a demo of a sales-optimized website created with this online sales website builder: https://www.pronto-ny.com/

Every single aspect of this sales website design was developed to help restaurants convert more website visitors into buyers.

Advantages of a sales-optimized website

Charges super fast

Works great on the phone

Good rankings on Google and other search engines (SEO-optimized website)

Offers an intuitive user experience

Ready to use within minutes, without the need to add any extra content. Easily editable/expandable if needed. Mobile-friendly and optimized for mobile devices (feels like a native mobile app). Highly optimized for online sales (developed with a sales-first layout, calls to action, conversion triggers, etc.). Offers deeper branding (with the restaurant's unique domain name directly from the original source URL level for all widgets and emails). Comes with SSL (already enabled, fully end-to-end).

Offers the best integrated localized SEO relevance and traffic performance money can buy.

Here's how to test the sales-optimized website before activating it.

Go to Admin -> Setup -> Publishing -> Sales-optimized website. Select "Yes" and then "Next".

If the restaurant decides that it needs a mobile restaurant app, it can submit its own app to both the App Store (for iOS devices) and Google Play (for Android devices).

The white-label restaurant ordering app is personalized to reflect the brand, from the logo and slogan to the background image.

Marken-App-Demo

Android-Demo

The brand app for iOS looks and behaves exactly like the Android version.

Branded app for demoing restaurants with multiple locations

Simple branded apps for restaurants with multiple locations (of the same brand) are also available.

Android-Demo

The iOS version of the brand's cross-location app looks exactly the same as the Android version.

What does the mobile brand app do for restaurant orders?

Food customers can save the app to their phone to quickly order from their preferred restaurant. The checkout form is pre-filled based on previous orders, while the delivery address can be selected from a list of previously saved addresses.

Any changes that restaurants make in the admin panel (menu items, prices, delivery area, etc.) are immediately displayed in the app.

How can grocery customers learn about and install the app?

Once the mobile app for the restaurant menu is released, there will also be a recommendation mechanism that ensures that people who have ordered at least once via their mobile phone will know that such an app is also available in the restaurant.

This is the message they see on their phone:

Purpose and function of the alarm call in the mobile order-taking app

The alarm call is triggered to notify the restaurant that an order is pending but is not connected to receive it.

The exact message can be played via the admin panel -> "Menu setup & receiving orders" -> "Alarm call".

If a restaurant has missed an order, it is best to call the customer back, apologize for the delayed response, and ask if they are still working on fulfilling the order despite the system message. Instruct the customer to click the "Try Again" button to place the order again (see below).

Please note that the food customer can only reorder within 20 minutes - not later.

Types of restaurant promotions

The promo engine has a basic version in which only one action can be active at a time. This version includes 7 templates:

% discount on the shopping cart

% discount on selected items

Free shipping

Buy one, get one free

Fixed discount amount on the shopping cart

Payment method reward

Get a FREE item

The enhanced promo engine offers 6 additional templates and the ability to use multiple templates simultaneously:

Food package

Buy 2, 3,... get one free

Free meal or discounted item as part of a meal

Fixed discount amount on combination offer

% discount on combination offer

Menu package with specialties

The advanced promo engine allows the restaurant to run multiple promotions simultaneously and provides access to several, more complex promo templates.

How to create a restaurant promotion

To create a promotion for the restaurant, go to Admin -> Marketing -> Promotions -> Custom Promotions. Then click on "Add Promo Deal" to create a new promotion.

If a restaurant manager wants to create and release more complex promotions, they can edit the settings for a personalized promotion based on order time, website traffic source, fulfillment time, etc.

To create a new promotion, go to Admin -> Marketing -> Promotions -> User-created promotions.

Click on "Add promo deal" to start editing the promotion.

Choosing "returning customers only" as the target audience for restaurant advertising is a great way to reward restaurant customer loyalty.

If the restaurant chooses this option, they can click on "Show advanced settings" to define what loyalty means to them: it could be an amount spent at the restaurant, a number of orders, etc.

First-time (online) grocery customers can be attracted through a special type of advertising in the Kickstarter section of the system.

Go to Kickstarter -> Encourage the first order -> Overview and click Next until you reach "First Purchase Campaign". Click Yes and Next.

Within the online ordering system, advertising flyers for restaurants are designed for two purposes:

to encourage the next purchase;

to make ordering food easier.

The restaurant can distribute them to achieve these purposes:

placed in each snack bag or distributed in the neighborhood of the restaurant;

to be placed on every table so that dine-goers know they can reserve a table and order in advance;

They should be placed on each table so that dine-in customers know they can order.

The system helps with flyer design, which can simply be attached to an email and sent to the restaurant's preferred printer.

A flyer for restaurant advertising can be created in the Marketing -> Flyers -> Your Flyers section, as follows:

If a chain has multiple locations that use the same common menu, it can also have chain restaurant promotions that are created at the chain level and used by locations under the common menu.

To add a promotion within a chain account, go to Marketing -> Promotions -> Group Promotions and click on "Add Promo Deal":

A free delivery promotion is a good marketing strategy if the restaurant wants to encourage spending and increase the average order value. To set up a restaurant promotion with free delivery, go to Admin -> Marketing -> Custom Promotions -> Add Promotion.

The enhanced promo engine includes 6 additional promo templates and the ability to use more than one restaurant promotion template at the same time:

Food package

Buy 2, 3,... get one free

Free meal or discounted item as part of a meal

Fixed discount amount on combination offer

% discount on combination offer

Menu package with specialties

The advanced promo engine allows the restaurant to run multiple promotions simultaneously and provides access to several, more complex promo templates.

To unlock the advanced promo engine, go to Admin -> Marketing -> Promotions -> Custom Promos and click on the lock that marks the advanced promo templates.

What does Autopilot sell?

Autopilot Selling is a service that helps restaurants increase sales and customer loyalty by sending automated messages via email and SMS. It includes a range of pre-built campaigns targeted at the restaurant's food customers based on their purchase history.

How does it work?

Once the restaurant activates the Autopilot service, it can customize and activate its campaigns. While Autopilot is active, it segments the restaurant's dine-in customers based on their last order date and the total number of orders. This allows it to identify recent customers, those who order most frequently, and those who are inactive.

Every day, Autopilot monitors the customer segments and delivers the relevant news:

Seven days after a customer places their first order, the "Promote second order" campaign is sent.

It sends the "Abandoned Cart" campaign after 1-2 hours if an order has been started and not completed;

It monitors the customer's last order date and starts the "re-engagement" campaign if the customer slips away.

Where does the restaurant find the service staff?

The restaurant can be found in the Admin area under the Kick-Starter section.

Many restaurants maintain a list of existing food customers who ordered offline or by phone before implementing an online ordering system. These existing customers provided the restaurant with their phone numbers or email addresses to be informed about new ordering options, menu changes, special offers, holidays, etc.

However, not all restaurants have someone to carefully manage ongoing communication with such individuals using a professional messaging system like Twilio, MailChimp, SendGrid, etc. Therefore, this customer list is rarely or never used in many restaurants, even when it's most needed.

Using the ordering system, restaurants can leverage their existing customer database for an online food marketing strategy by importing contacts (emails and phone numbers) and inviting them to order online.

The import function is located in the Kickstarter section -> Invite customers to order online -> Your invitations:

Listing a restaurant's website in Google Business leads to a better ranking in search results, more visitors to the website, and ultimately to more online sales.

The Google restaurant listing in the online ordering system works as follows:

The system creates the Google Business listing if the restaurant doesn't already have one;

The system updates the restaurant's existing Google Business listing. In this case, the system requires location access from the current account administrator.

Google Business is located here in the system:

The admin dashboard allows the restaurant to track its success by viewing and exporting restaurant reports from the reporting module. There, they will also find recommendations on how to increase online orders and sales.

overview

In the "Overview" section, the restaurant receives an overview of the number of orders, table reservations (if this function is enabled), sales, Google ranking, website visitors, and the number of customers dining in. You can filter the data by time period in the upper right corner.

Using the Google Tag Manager integration we provide and its connection to the Google Analytics platform, you can track visits within the order menu and measure the conversion rate of your orders.

To connect Google Analytics to the Google Tag Manager account, go to Admin in the Analytics account and click on "Create property".

A restaurant can set both the language for the admin panel and the language in which its dining customers view the order widget.

1. Setting the language for the restaurant admin panel

The restaurant can change its admin area to the local language via its restaurant dashboard account in the top right corner.

In the Taxes section of the admin panel, the restaurant can set different tax rates for menu items or for different services, change the currency, or specify how restaurant sales tax is applied to menu prices.

These options are available under Setup -> Payment, Taxes & Legal -> Taxes