Restaurant promotions - overview

Restaurant promotions - overview

Types of restaurant promotions

The promo engine has a basic version in which only one action can be active at a time. This version includes 7 templates:

  • % discount on the shopping cart
  • % discount on selected items
  • Free shipping
  • Buy one, get one free
  • Fixed discount amount on the shopping cart
  • Payment method reward
  • Get a FREE item

The enhanced promo engine offers 6 additional templates and the ability to use multiple templates simultaneously:

  • Food package
  • Buy 2, 3,... get one free
  • Free meal or discounted item as part of a meal
  • Fixed discount amount on combination offer
  • % discount on combination offer
  • Menu package with specialties

The advanced promo engine allows the restaurant to run multiple promotions simultaneously and provides access to several, more complex promo templates.


How to create a restaurant promotion

To create a promotion for the restaurant, go to Admin -> Marketing -> Promotions -> Custom Promotions. Then click on "Add Promo Deal" to create a new promotion.


Screen Wi-Fi configuration, with a

The "Add Promo Deal" button refers to a list where the restaurant must select the type of promotions it wishes to offer.


For example, the restaurant wants its first promotion to be a "% discount on the shopping cart". Click "Next" to begin customizing the promotion.

Interface displaying onboarding steps and the option to

In the next steps, the restaurant needs to customize the promotion – set the headline, description and background image; enter the benefits they want to offer and define their target audience.


After you have set all these details, click "Save" to save the changes and then activate the action via Admin -> Marketing -> Self-created promotions - activate (see below).

Webpage with a list of advertisement campaigns. One campaign is enabled, with a green toggle.

What are the next steps in creating a promotional campaign for the restaurant?


Depending on sales targets, strategies, prior knowledge, etc., the restaurant account holder can further:

  • Visit the "free home delivery" promo example or basic settings in the promotion templates;
  • Experiment with the advanced settings for better customer segmentation here;
  • Target repeat customers from the food sector with special promotional campaigns.


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